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Post by afifatabassum on Mar 11, 2024 3:55:21 GMT
Managing your business efficiently and effectively requires the best tools available. Especially for SMEs that have limited resources available, using tools capable of optimizing and maximizing marketing and sales activities can be particularly important. Tools cost money, so their performance in terms of cost-effectiveness-productivity must be high. The inbound marketing & sales platform HubSpot is a good example. Every year, HubSpot , the inbound marketing & sales software par excellence, assigns an MIT Sloan student to calculate and analyze the data regarding the return on investment (ROI) obtained from end customers who have used HubSpot's software to implement their business. inbound marketing & sales strategy effectively. The analysis takes into account the responses obtained through a survey dedicated to customers who have used HubSpot's software for a period of more than 24 months (2013 - 2015) and the data collected via the web regarding their performance. The research focuses on the three fundamental phases of the inbound marketing process: Attract new users and make them become visitors to the website Convert website visitors into leads (qualified contacts) Convert leads into customers Inbound-Methodology- Do you want to learn more about inbound Brazil Phone Number marketing? We have more content for you: What is inbound marketing? Meaning, elements and application Why use HubSpot for inbound marketing? The impact of inbound marketing, sales and service on SMEs The following key points emerged from the research carried out by HubSpot: Level of attraction of new visitors to the website : in one year, customers obtained a volume of monthly visits 4.1 times greater than in the previous period in which the HubSpot software was not used Conversion rate of visitors to leads (qualified contacts): HubSpot customers got 3x (three times) as many leads per month, in one year. Lead-to-Customer Conversion Rate : 79% of customers who responded to HubSpot's survey saw an increase in sales returns, 67% of which saw it in the first 7 months of using HubSpot's software. At the same time, 83% of customers saw a greater increase in the conversion rate of contacts into customers The additional benefits of HubSpot and Inbound Marketing: 96% of customers surveyed say HubSpot has helped them achieve their marketing goals 68% of customers surveyed feel they have generated better quality leads since using HubSpot 46% of customers surveyed have seen an increase in their customers' level of customer satisfaction .
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