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Post by ivykhan885 on Mar 5, 2024 10:25:06 GMT
How many times on these pages have we repeated the importance of creating a company blog and above all of publishing new content often and regularly. We will never tire of reiterating the concept. In inbound marketing, blogging activity serves both to add indexed pages and to improve their positioning in online search results, as well as to offer prospects the information they need in their purchasing journey. Today we will try to understand what to do after having written and published articles for the blog, because the work is not finished, not necessarily, at least. What if we told you that you can remove a post from the virtual shelves of the archive and dust it off to offer it to a new audience? Here's what we'll talk about. Why reuse old company blog posts? How do you rewrite and repurpose an already published article? Why reuse old company blog posts? One of the essential characteristics of the company blog is that what is published remains permanently on the site, continuing to attract visitors and helping to convert them into qualified leads. However, there are some valid reasons to revisit an old Australia Telegram Number Data post and give it a little new twist, here are some: Big news in the sector: technologies, tools, regulations... everything is constantly changing. Advice and information that could have been valid and useful even just 2-3 years ago are now outdated or incomplete. Remember to update older posts with news and new statistics to avoid accidentally giving bad advice to readers. Each post is linked to an offer: when publishing a new campaign, it is always a good idea. to check if you already have online materials available relating to the same topic, to support the offer. Just add the new call to action at the bottom of these articles to give them a breath of fresh air. Correct the worst posts: we all make mistakes every now and then... let's say often! Thanks to the time that separates rereading from writing, you will be able to be more objective and notice typos or syntax errors that you had missed at first and perhaps you will want to rewrite entire paragraphs. Better to correct yourself than ignore certain mistakes. To always know what and how to write, download ours FREE business blogging checklist here ! How do you rewrite and repurpose an already published article? Now that you know why every now and then it would be useful to look at old posts hidden in the archive of your company.
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