Post by account_disabled on Mar 4, 2024 7:51:11 GMT
How effective are Instagram Reels for businesses? To find out, Semrush analyzed 820K Instagram posts from public business accounts between January 1, 2022 and August 4, 2023. According to the study, Reels outperformed other types of content, regardless of the number of followers. Overall, Reels earned: 59% more engagement than Carousels; 75% more engagement than images. The same goes for impressions. The Reels attracted: 18% more impressions than Carousels; 41% more impressions than posts with images. We segmented the data in various ways.
Here's the breakdown by post type: img-semblog Here is Venezuela Phone Number the distribution of accounts based on the number of followers: img-semblog Instagram Reels Are the Most Impactful Content for CompaniWhile previous data showed Carousels were the king of engagement, Reels now consistently outperform other post types across every metrics we studied. Reels have gotten more likes and saves than any other type of content on the platform. img-semblog The trend is also confirmed when the engagement of each type of post is segmented based on the number of followers.
Whether the profile has fewer than ten thousand followers or one million, Reels have achieved greater engagement. img-semblog Reels also performed better on impressions across all profile sizes except in one case. For profiles with the most followers (500K to 1 million), Carousels got the most impressions. For all other bands, Reel placed first. img-semblog Impressions also have a high positive correlation (0.86) with engagement. Among engagement types, Likes have the strongest correlation with impressions (0.85). Comments (0.16) and number of followers (0.12) have the weakest correlations. img-semblog This means that Reels can achieve high visibility with relatively few shares or comments, and that audience size has little impact on visibility.
Here's the breakdown by post type: img-semblog Here is Venezuela Phone Number the distribution of accounts based on the number of followers: img-semblog Instagram Reels Are the Most Impactful Content for CompaniWhile previous data showed Carousels were the king of engagement, Reels now consistently outperform other post types across every metrics we studied. Reels have gotten more likes and saves than any other type of content on the platform. img-semblog The trend is also confirmed when the engagement of each type of post is segmented based on the number of followers.
Whether the profile has fewer than ten thousand followers or one million, Reels have achieved greater engagement. img-semblog Reels also performed better on impressions across all profile sizes except in one case. For profiles with the most followers (500K to 1 million), Carousels got the most impressions. For all other bands, Reel placed first. img-semblog Impressions also have a high positive correlation (0.86) with engagement. Among engagement types, Likes have the strongest correlation with impressions (0.85). Comments (0.16) and number of followers (0.12) have the weakest correlations. img-semblog This means that Reels can achieve high visibility with relatively few shares or comments, and that audience size has little impact on visibility.