Post by sakibkhan51 on Feb 28, 2024 6:05:38 GMT
To understand why this is a case under the spotlight of cancel culture , we need to go back a few years, to when the player decided to kneel during the American anthem in protest against racism and abuses of power by the American police. A gesture for which he was widely criticized, also sparking a national debate, so powerful that even Donald Trump personally tweeted about it: Tweet Donald Trump Tweet from Donald Trump following the event It is of fundamental importance when choosing a public figure as the face of your brand, to understand if there are similarities between him and the brand in terms of values, ideals and beliefs. Nike, in this case, has decided to enter a more political territory than the usual sponsorships, choosing a dangerous path, but assuming the responsibilities of the case. In fact, the American people who did not support the cause of the player involved by Nike, did not take long to "cancel" the brand.
In this case, almost literally, as many consumers showed online how they eliminated the famous logo from their clothing. Protest tweet Nike cancel culture Tweet of revolt against Nike But had Nike taken this " revolt " into account? And furthermore, do these consumers who were avid against the brand in 2018 really no longer buy Nike today ? Or was it just a social movement they wanted to take part in for a question of fashion or status symbol ? The top influencers and the Fyre Festival To date, as we know, the figure of the influencer holds unprecedented power . Therefore, the most famous influencers can be compared to a real brand , because they sell their image and associate their person with something purchasable and tangible. Therefore, just as a brand can be " cancelled ", public figures can also run into scandals by mistakenly choosing the campaign to which they lend their image. This is what happened a few years ago, when the most famous and paid top models in the world became official sponsors of “ Fyre Festival ”. It was an event that was to be held on a Bahamian island, costing millions of dollars in investments. What went wrong? The most exclusive music festival ever, which promised to be full of luxury and VIP packages , turned out to be a complete disaster. Why? well the “ luxury accommodations ” were tents in the middle of the street and the “ gourmet catering ” offered pre-packaged sandwiches. The participants found themselves on the island without any event, but only serious safety problems and numerous disruptions that endangered everyone's lives. In short, a real scam. Fyre Festival protest tweet Tweet regarding the food offered at the Fare Festival Fyre Festival Accommodations The Fyre Festival accommodations The lead organizer of the Fyre Festival , Billy McFarland , was sentenced to six years Morocco Phone Number in prison. But what do influencers have to do with it? Some models of the caliber of Bella Hadid, Haley Bieber, Alessandra Ambrosio, Emily Ratajkowki and Kendall Jenner posed for the promotional video of the event. Thus risking being accused and "cancelled" by social media, by their fans and by the brands with which they used to collaborate. Precisely for this reason, some were accused of knowing about the scam, others of not having done their job well.
Instagram influencer posts In the captions of the models' posts, the sale of festival tickets was sponsored. We know that the credibility of influencers depends on what you decide to promote . This decision should be based on the certainty of the quality of the sponsored product or service and on the protection of the consumer who follows their advice. The Fyre Festival is the perfect example of how powerful influencer marketing can be, and how dangerous it is if done in an uninformed and non-transparent way. The lack of interest during the progress of the disastrous event, the comments under the models' posts full of disgust and disappointment, the absolute silence on the part of the protagonists of the scandal: all elements that led to the top influencers being cancelled . Dolce and Gabbana and stereotypes How much would you be willing to risk to generate some hype? Perhaps this is a question that the brand protagonist of this latest case of cancel culture did not ask itself . In fact, the Dolce and Gabbana brand faced a barrage of criticism from the Chinese people in 2018 ; so flooded that they were forced to cancel the Shanghai fashion show. What happened? The story begins with the online diffusion of the brand's promotional video , which features an Asian model trying to eat Italian food with chopsticks. Between traditional clothes , perhaps a little ancient, red lanterns , questionable musical motifs , D&G promptly received the accusation of having proposed a stereotypical image of China. Dolce and Gabbana promotional video Screen of the D&G promotional video In such a delicate historical era, in which it is necessary to pay attention to the weight of words, the intrinsic meanings of every gesture and political correctness, did the Italian fashion house really think that this communication could not offend anyone? Or maybe this scandal was a bit premeditated? It is said that negative publicity is still advertising, and free too. But in this case, the consequence is to be literally forgotten by a fashion show in one of the countries most likely to spend in the world of luxury.
In this case, almost literally, as many consumers showed online how they eliminated the famous logo from their clothing. Protest tweet Nike cancel culture Tweet of revolt against Nike But had Nike taken this " revolt " into account? And furthermore, do these consumers who were avid against the brand in 2018 really no longer buy Nike today ? Or was it just a social movement they wanted to take part in for a question of fashion or status symbol ? The top influencers and the Fyre Festival To date, as we know, the figure of the influencer holds unprecedented power . Therefore, the most famous influencers can be compared to a real brand , because they sell their image and associate their person with something purchasable and tangible. Therefore, just as a brand can be " cancelled ", public figures can also run into scandals by mistakenly choosing the campaign to which they lend their image. This is what happened a few years ago, when the most famous and paid top models in the world became official sponsors of “ Fyre Festival ”. It was an event that was to be held on a Bahamian island, costing millions of dollars in investments. What went wrong? The most exclusive music festival ever, which promised to be full of luxury and VIP packages , turned out to be a complete disaster. Why? well the “ luxury accommodations ” were tents in the middle of the street and the “ gourmet catering ” offered pre-packaged sandwiches. The participants found themselves on the island without any event, but only serious safety problems and numerous disruptions that endangered everyone's lives. In short, a real scam. Fyre Festival protest tweet Tweet regarding the food offered at the Fare Festival Fyre Festival Accommodations The Fyre Festival accommodations The lead organizer of the Fyre Festival , Billy McFarland , was sentenced to six years Morocco Phone Number in prison. But what do influencers have to do with it? Some models of the caliber of Bella Hadid, Haley Bieber, Alessandra Ambrosio, Emily Ratajkowki and Kendall Jenner posed for the promotional video of the event. Thus risking being accused and "cancelled" by social media, by their fans and by the brands with which they used to collaborate. Precisely for this reason, some were accused of knowing about the scam, others of not having done their job well.
Instagram influencer posts In the captions of the models' posts, the sale of festival tickets was sponsored. We know that the credibility of influencers depends on what you decide to promote . This decision should be based on the certainty of the quality of the sponsored product or service and on the protection of the consumer who follows their advice. The Fyre Festival is the perfect example of how powerful influencer marketing can be, and how dangerous it is if done in an uninformed and non-transparent way. The lack of interest during the progress of the disastrous event, the comments under the models' posts full of disgust and disappointment, the absolute silence on the part of the protagonists of the scandal: all elements that led to the top influencers being cancelled . Dolce and Gabbana and stereotypes How much would you be willing to risk to generate some hype? Perhaps this is a question that the brand protagonist of this latest case of cancel culture did not ask itself . In fact, the Dolce and Gabbana brand faced a barrage of criticism from the Chinese people in 2018 ; so flooded that they were forced to cancel the Shanghai fashion show. What happened? The story begins with the online diffusion of the brand's promotional video , which features an Asian model trying to eat Italian food with chopsticks. Between traditional clothes , perhaps a little ancient, red lanterns , questionable musical motifs , D&G promptly received the accusation of having proposed a stereotypical image of China. Dolce and Gabbana promotional video Screen of the D&G promotional video In such a delicate historical era, in which it is necessary to pay attention to the weight of words, the intrinsic meanings of every gesture and political correctness, did the Italian fashion house really think that this communication could not offend anyone? Or maybe this scandal was a bit premeditated? It is said that negative publicity is still advertising, and free too. But in this case, the consequence is to be literally forgotten by a fashion show in one of the countries most likely to spend in the world of luxury.