Post by sakibkhan49 on Feb 25, 2024 5:48:14 GMT
Anyone who has found themselves, for one reason or another, designing a marketing strategy has certainly become familiar with the famous 4Ps , developed by Jerome McCarthy way back in 1960. The underlying need was simple: in a still immature sector, it was necessary to provide a managerial approach to decision-making processes. Essentially, guidelines were needed to guide the daily activity of professionals, points to be defined and developed to build a good strategy . The " marketing levers ", or marketing mix, are born . Since then, to develop a convincing strategy , a good marketer must consider the following points: Product , Price , Place and Promotion . Like other disciplines, however, marketing does not remain static, but grows, evolves and adapts according to the contexts and eras in which it operates. From 1960 to today, therefore, numerous reworkings of the marketing mix have arisen .
Think for example of the 7Ps , introduced in the 1990s, or the 4Cs , which put the customer at the centre. And in 2021 ? What are the " marketing levers " to use to formulate a good strategy ? Let's start in order! The STOP model In this article I will tell you about a model that was proposed by Russ Klein , CEO of the American Marketing Association , at the 2020 AMA Experience Design Virtual Conference and re-presented at the latest Electronic World Marketing Summit : the STOP model . The acronym STOP stands for Solution , Time , Omni-channel and Chinese UK Phone Number List Participation . The acronym for the STOP model Klein starts from an assumption that is as frank as it is truthful: “ Nobody wants your product! Everybody wants a solution ”, or “No one wants your product! Everyone wants a solution." What does it mean? It means that no one cares how good your product is or how beautiful it is. It is full of quality and beautiful products.
It means that it is no longer important what we say, what we assure or what we tell our potential customers, or rather, it may not be decisive . It means that what matters today is what Russ Klein calls experience-design . In your marketing strategy you must be able to build an experience that is memorable and meaningful for your customer. Here : the STOP model helps you do this. I realize that said like this, however, it sounds a bit generic. So let's start in order, listing and explaining the various points that make up the acronym, and the questions we need to ask ourselves to develop our strategy . Solution
Think for example of the 7Ps , introduced in the 1990s, or the 4Cs , which put the customer at the centre. And in 2021 ? What are the " marketing levers " to use to formulate a good strategy ? Let's start in order! The STOP model In this article I will tell you about a model that was proposed by Russ Klein , CEO of the American Marketing Association , at the 2020 AMA Experience Design Virtual Conference and re-presented at the latest Electronic World Marketing Summit : the STOP model . The acronym STOP stands for Solution , Time , Omni-channel and Chinese UK Phone Number List Participation . The acronym for the STOP model Klein starts from an assumption that is as frank as it is truthful: “ Nobody wants your product! Everybody wants a solution ”, or “No one wants your product! Everyone wants a solution." What does it mean? It means that no one cares how good your product is or how beautiful it is. It is full of quality and beautiful products.
It means that it is no longer important what we say, what we assure or what we tell our potential customers, or rather, it may not be decisive . It means that what matters today is what Russ Klein calls experience-design . In your marketing strategy you must be able to build an experience that is memorable and meaningful for your customer. Here : the STOP model helps you do this. I realize that said like this, however, it sounds a bit generic. So let's start in order, listing and explaining the various points that make up the acronym, and the questions we need to ask ourselves to develop our strategy . Solution