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Post by account_disabled on Feb 18, 2024 5:05:32 GMT
It will cut to the chase. Lose the fluff and keep things simple. Relevance – The headline should relate to the offer that is on your landing page. Benefits – Any great headline will tell the visitor – right away – what problem this page can solve. (Bonus element) Urgency – Though it’s not needed in EVERY landing page headline, adding a sense of urgency (“act now!”) can add a serious boost to your conversion rate. In order to pack in each of these elements, you might Buy TG Database need to use a combination of a headline and a sub-headline. For the sake of simplicity, in this article we’ll refer to both of these as the “headline.” Let’s take a look at 9 landing pages – some with laser-focused, conversion-driving headlines, others that need a bit of tweaking to reach their full potential and a few that just miss the mark completely. Great Landing Page Headlines Let’s start with . These headlines use a good mix of focus, relevance and benefits to draw in visitors and hammer home the offer. Benchmark benchmark “Simple Email Marketing for Businesses” “Keep in touch with your customers. Create, design and manage all your outgoing emails” I like this headline because it keeps things simple. Notice how Benchmark isn’t saying they are “the best” or that you’ll “be successful”? Instead, they focus on the things that matter. This headline tells the visitor what the product does and that it’s easy to use.
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