Post by account_disabled on Jan 27, 2024 4:00:36 GMT
Many people will find this title strange. It's like asking the difference between custard and cake. Indeed, CRM and ERP are incomparable. But it can be difficult to understand the differences between these systems at first. In this article we will look at what ERP and CRM are, as well as how they differ from each other. CRM system - what is it? Let's start with CRM - customer relationship management system . It is designed to automate workflows. Stores all data about clients, transactions, tasks and correspondence.
Provides Fax Lists a clear interface, a set of basic reports, graphs and statistics. In it you can track how the deal moves through the sales funnel and determine how effective each manager is. Let's imagine how a company operates without CRM. Manager Nina, who is hampered by long nails, spends half an hour typing information about the client into a table. Vladislav forgot to go to a meeting with the customer, although he wrote down a reminder in his diary. And the manager, Igor Andreevich, spends several days putting together reports from different tables, and vaguely realizes that they are all full of errors and inaccuracies.
This is only part of the “charms” that are fraught with the influence of the human factor, and this is inevitable if the work processes in the sales department are not automated. CRM successfully solves this problem. A person is not a computer and should not be one. Therefore, the system allows managers to deal directly with sales, management with control and analytics, and CRM takes on the rest of the responsibilities. The system can be presented as a cloud or boxed solution. Cloud systems store data online and work with it in a browser. The user cannot buy such a product entirely, but pays a similar rental fee for access.
Provides Fax Lists a clear interface, a set of basic reports, graphs and statistics. In it you can track how the deal moves through the sales funnel and determine how effective each manager is. Let's imagine how a company operates without CRM. Manager Nina, who is hampered by long nails, spends half an hour typing information about the client into a table. Vladislav forgot to go to a meeting with the customer, although he wrote down a reminder in his diary. And the manager, Igor Andreevich, spends several days putting together reports from different tables, and vaguely realizes that they are all full of errors and inaccuracies.
This is only part of the “charms” that are fraught with the influence of the human factor, and this is inevitable if the work processes in the sales department are not automated. CRM successfully solves this problem. A person is not a computer and should not be one. Therefore, the system allows managers to deal directly with sales, management with control and analytics, and CRM takes on the rest of the responsibilities. The system can be presented as a cloud or boxed solution. Cloud systems store data online and work with it in a browser. The user cannot buy such a product entirely, but pays a similar rental fee for access.