Post by account_disabled on Jan 22, 2024 8:18:54 GMT
In the case, we will tell you how in 7 months from the start of promotion work, the client’s company’s organic traffic increased by 175%. General information about the project Customer : financial company. Year of domain registration : 2017. Business topics : financial services, investments, sale of shares. Promotion region : Ukraine. Goals : increasing traffic and site growth by position. Service: search engine promotion. Niche specificity : financial topics, work in which is based on the principles of E-A-T. Result : organic traffic increased more than 3 times in 7 months. Main customer problems SEO work for a financial company has not been carried out for more than six months. Given the high competition in the niche, this situation led to a loss of position in the search engine rankings.
An important task for the customer was to find SEO specialists who could bring the site to the top and provide systematic monthly support. He approached us with these demands. At the start of cooperation, the site traffic was about 28 thousand visitors per month. Cons B2B Email List idering the specifics of the business, this indicator is not enough. Therefore, the main focus of our work was to obtain additional traffic. Below we will tell you what measures we have taken to achieve this. Main customer problems Our objectives and strategy Considering that the client’s business is developing in a filled niche, we decided to first conduct a competitor analysis. It was important to find out the points that allowed our rivals to beat our customer. Interestingly, due to brand traffic, the client’s website was in 1st place, but in all other respects it was inferior to its competitors.
The web resource itself lagged behind in terms of domain rating, link mass, and indexing parameters in search engines. After finding out these primary data, we drew up a plan for the next work: Performing a technical audit . It was necessary to study the logic of the structure of the web resource, conduct a content analysis, and track integration with search services. Audit of the link profile, selection of a strategy for its development . It was decided not only to increase the quantity, but also to pay attention to quality. Usability testing . Today, user friendliness of a website is an important ranking factor. Given the fierce competition in the niche, it is important to track this indicator and improve if necessary. Our next task was to identify weaknesses in the structure of the resource itself.
An important task for the customer was to find SEO specialists who could bring the site to the top and provide systematic monthly support. He approached us with these demands. At the start of cooperation, the site traffic was about 28 thousand visitors per month. Cons B2B Email List idering the specifics of the business, this indicator is not enough. Therefore, the main focus of our work was to obtain additional traffic. Below we will tell you what measures we have taken to achieve this. Main customer problems Our objectives and strategy Considering that the client’s business is developing in a filled niche, we decided to first conduct a competitor analysis. It was important to find out the points that allowed our rivals to beat our customer. Interestingly, due to brand traffic, the client’s website was in 1st place, but in all other respects it was inferior to its competitors.
The web resource itself lagged behind in terms of domain rating, link mass, and indexing parameters in search engines. After finding out these primary data, we drew up a plan for the next work: Performing a technical audit . It was necessary to study the logic of the structure of the web resource, conduct a content analysis, and track integration with search services. Audit of the link profile, selection of a strategy for its development . It was decided not only to increase the quantity, but also to pay attention to quality. Usability testing . Today, user friendliness of a website is an important ranking factor. Given the fierce competition in the niche, it is important to track this indicator and improve if necessary. Our next task was to identify weaknesses in the structure of the resource itself.