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Post by account_disabled on Dec 26, 2023 10:36:54 GMT
Understanding your customers is the key to success in any business, regardless of whether you operate offline or online. To understand them, however, you need to conduct an effective customer analysis and apply its results in practice throughout the entire organization, company or online store. How to analyze the customer and his needs in e-commerce and why is it worth it? Check out our tips, examples and ways to analyze the user in the online store. DO YOU WANT TO BOOST YOUR WEBSITE? Take advantage of individual expert advice Do WhatsApp Number List you want to increase your company's results? Take advantage of the support of our experts and discover the full capabilities of your website. Learn free tips from Visible Range: Positioning Google Ads campaigns UX optimization MAKE AN APPOINTMENT FOR A FREE AUDIT visible 54 Analysis of the customer and his needs in e-commerce - what is it? Customer analytics in e-commerce is the practice of analyzing quantitative and qualitative data to obtain information about customers and their interactions with your store's website, social media channels, etc. This information includes customers' goals, wants, needs, and problems. Customer analysis in an online store also allows you to understand what motivates customers to buy , how and when these purchases are made, how often customers buy, etc. To analyze customers in e-commerce, it is worth using analytical tools such as Google Analytics , surveys, opinions and other research methods. Customer analysis in an online store should include three stages: getting to know the target group - who are your customers (age, gender, etc.) and segmenting the recipients into different groups with similar parameters, identifying the needs of individual customer groups, determining how products meet customer expectations and how they can solve their problems. The result of analyzing the customer and his needs is the creation of a customer persona.
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