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Post by account_disabled on Dec 19, 2023 7:17:53 GMT
Allows you to really be at the heart of your clients' problems. If you do it and your competitors continue to do “the way they have always done” (“I did what we do all the time since we have always done it like that”, as Amonbofis puts it so well), you have in front of you a beautiful blue ocean to develop your turnover (and your profitability since your competitors will be less present). We can say that we need to produce less. These are the recommendations of Aurélien and Cyndie, who talks about content ecology, to also fit in with current CSR trends. Sylvie rather highlights the necessary personalization, which is Email Data consistent with the customer-oriented approach. The key is really, for me, and I base this on my experience, and on our customer cases, to succeed in developing real customer centricity, in a global context rather than Pull than Push. I think it’s more a question of approach, reflection, strategy than a question of quantity. In addition: Content marketing, how to avoid failing your strategy “Audience” content and SEO content One of the difficulties, noted by Léonie, is that content can have 2 objectives. SEO and users and that, often, these 2 objectives can be contradictory: SEO content is made for search so it would not be interesting for users and content for users would not be good for SEO. This case may arise. Content for SEO is content made for search engines, therefore for Google and if you want results, you have to approach certain subjects, talk about them in a certain way and make sure to use certain terms. It is easy to understand that content written in this way may have difficulty interesting a professional audience.
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